It can be very disheartening to review the performance report of your first email campaign and discover that your email only had a 32% open rate or 9% click-through rate. That is, until, you find out that the industry average is much, much lower. Suddenly you’re singing from the highest mountain instead of hanging your head. Of course, the opposite scenario is entirely possible as well—you may find that your results are lower than average. Below is an overview of some current benchmarks that may be useful towards setting realistic expectations and goals for your campaign.
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